Edition 2026

The State of GTM Engineering

The first benchmark report on compensation, tooling, org design, and the reality of GTM Engineering.

165+ respondents worldwide•

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Data collected from 165+ GTMEs worldwide including those at companies like

and many more!

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Presented by

Why this report exists

The Story

—GTM Engineering is one of the most leveraged roles in growth
—Poorly defined and inconsistently compensated
—Tooling complexity is increasing
—This report captures the inflection point with real benchmarks

Where the data came from

Methodology

Respondents

165+ GTM Engineers, RevOps, Sales Engineers, Growth Engineers

Date Range

Q4 2025 - Q1 2026

Roles Included

GTM Engineers, RevOps, Sales Engineers, Growth Engineers

Geography

All around the world

What's inside

Benchmark Categories

Compensation + Equity

Benchmarks for salary, equity, and total compensation

Tooling Stacks + ROI

What tools teams use and their impact

Org Design + Reporting

How teams are structured and who they report to

Bottlenecks + Future

Challenges and the future of the role

Testimonials

What GTMEs are saying

"Two things will be true heading into 2026: what's possible is expanding fast, but most companies are still tripping over the same fundamentals. The winners won't be the ones with the boldest ideas, they'll be the ones who build an operating system that turns strategy into consistent execution."

Deal Lab

"In 2026, tools won't be the bottleneck. Well-structured, retrieval-ready context: Foundations any system can use, iterate on, and apply consistently. AI already handles execution to 90%. Chase tools, fall behind. Build context, tools follow. Clarity of thought and expression plus taste will drive successful work."

Snowball Consult

"GTM Engineering is becoming increasingly self-made, with engineers building their own solutions using tools like Claude Code to move faster and stay autonomous. At the same time, it's expanding beyond sales to support the entire revenue org through bespoke, automated solutions across marketing, customer success, and support."

Vimeo

"idk i just click buttons on my keyboard in a certain order and my bank account keeps going up"

"My prediction: More teams will be bringing GTM Engineering in-house and it'll play a more crucial role in Strategy & Ops. We'll see the JD become more technical with GTM Engineers building their own apps/tools. This undoubtedly will unlock new use cases + expand on existing ones. I'm still keen on seeing which department(s) the role will land in."